Search Engine Results Pages (SERPs) look completely different from a couple of years ago. Nowadays, we see many more “rich results” (also called “rich snippets” or “enriched results”). These results display additional information, such as star ratings, timestamps or image carousels.
In 2018 the volume of rich results will increase as more and more websites are implementing structured data (which is used to generate rich results). Don’t get left behind! A “classic” search result can’t compete with rich results, decreasing the click-through rate and costing you visitors.
To help, Google has released a new rich snippet testing tool that shows you whether a page is eligible for rich results.